Season

Good morning, Dunwell.

5 brands · 2 live · 2 pre-launch · 1 in beta

Now · Aptly
Ship the pricing page and exit beta — this is the single highest-leverage action across the whole portfolio right now.
Season Tester
Work Queue
Quick Links
tryaptly.app
Live
getlucro.ca
Live
tryinvio.ca
Live
getgraft.ca
Live
tacet.ca
Live
dunwell.group
Live
Client Work
Sites built for outside clients — separate from the 5 owned brands.
Active

Aptly
AI resume editor & scorer · tryaptly.app
Beta
Stage
$0
Revenue
$15–25
ARPU Target
85%
Build Progress
Next Steps

Complete beta testing (~1 week)
Now
Push to job boards + communities
This week
Launch TikTok — before/after resume score content
This week
Instagram Reels — repurpose TikTok content
Q3 2026
Product Hunt launch prep
Q3 2026

Social Comment Playbook Rotate — don't copy-paste the same one

Layoff / just got let go
"That's rough, sorry you're going through it. One thing worth doing before you start applying — get your resume scored. Most get filtered out by ATS before a human ever sees them. tryaptly.app shows you exactly what's getting caught."
LinkedIn / Indeed isn't working
"Agreed — but wherever you apply, your resume still needs to clear ATS first or no one sees it. tryaptly.app scores yours and tells you exactly what's getting filtered. Free to try, takes 2 minutes."
Applied to 100 jobs, heard nothing
"Volume stopped working. ATS filters kill most applications before anyone reads them — the resume is usually the issue, not the number of apps. tryaptly.app scores it and tells you what to fix."
Overqualified / underqualified rejection
"Half the time it never even reaches a human — ATS filtered it first. tryaptly.app scores your resume and shows exactly why it's getting rejected."
Job hunting is a full-time job rant
"And most of that time is wasted sending resumes that never make it past the filter. tryaptly.app scores yours and tells you exactly what to fix."
Need to go outside job boards
"100% — the boards are saturated. And when you do find something off the beaten path, your resume still needs to be sharp. tryaptly.app scores it first."
Lucro
Personal finance clarity · getlucro.ca
Pre-launch
Stage
$0
Revenue
$8/mo
Target ARPU
35%
Build Progress
Next Steps

App redesign under Lucro brand
Q3 2026
Payment integration + beta launch
Q4 2026
Social content (IG + TikTok)
Planned
Invio
Inventory + P&L for small business · tryinvio.ca
Early
Stage
$0
Revenue
$29/mo
Target ARPU
25%
Build Progress
Next Steps

Full app redesign under Invio brand
Q3 2026
Beta launch + payment integration
Q4 2026
LinkedIn B2B content strategy
Planned
Graft
Digital agency for local business · getgraft.ca
Live
Stage
$0
Revenue
$1,499
Target per client
65%
Build Progress
Next Steps

Cold-sell outreach — first client acquisition
Now
Instagram portfolio active
Q3 2026
Real portfolio photos (replace generated)
Planned
Tacet
Media company · tacet.ca
Live
Stage
$0
Revenue
$1,800/mo
Target retainer
70%
Build Progress
Next Steps

Social presence live — IG + TikTok + YouTube
Now
First shoot booked + delivered
Q3 2026
MemoryMate launch under Tacet
Q4 2026
Vault
Internal documents · Dunwell Group
Dunwell.
Password required

Incorrect password